Delaware North Companies, Incorporated's (“Delaware North”) online privacy policy tells you about the information Delaware North, its subsidiaries or affiliates collect through the services available on our web Site, www.ShopTheBills.com (the "Web Site"). In addition, it covers our membership programs, explaining how we use that information and how you can opt out of certain uses of information we may collect. By using our services and accessing our Web Site, you are consenting to the information collection and use practices described in this statement, as modified from time to time by us. If this privacy policy is not acceptable to you, please do not use this Web Site. If we decide to materially change our privacy policy, we will post a new statement on our Web Site. Therefore, we encourage you to check the date of our privacy policy whenever you visit this Web Site for any updates or changes.
Information About You
We collect several types of information about you via our Web Site. We collect "personal information," which generally is information such as your first and last name, home address and e-mail address that can be used to identify you individually. We also collect "non-personal information," which is information about you that does not itself identify you individually. Examples of non-personal information include age range and gender. We also collect "aggregate information," which is information that helps us understand how people use our Web Site, for example, which pages are visited. The information we collect depends on what services you use on our Web Site. The following is a more detailed explanation of these types of information as well as when and how we collect and use them.
Personal Information, Registration and Transactional Data
When you register on our Web Site, we may collect various kinds of personal information, including your first and last name, e-mail address, home address, home phone number, personal interests and preferred vacation/leisure destinations. We also collect and store access information related to your account, including user name and user password. When you make purchases from our Web Site, we may collect purchasing information such as product orders, shipping address(es) and credit card information.
Registration Directly with Delaware North Companies
When you register with us on the Web Site, you are required to submit an e-mail address (which is your user ID for the Web Site) and password. Additional information may be included in your registration profile such as name, address and billing information. At registration, you are given the opportunity to specify your privacy preferences. As described below, you may change these preferences at any time.
Surveys
From time to time we may post surveys on our Web Site. The surveys may request demographic information (such as age range, gender, areas of interest and familiarity with Delaware North or our products and services) and customer feedback. Participation in these requests is completely voluntary. With each request, you will have the choice of whether or not to disclose information. Such survey information will be used to improve the overall experience on the Web Site.
Customer Service Correspondence
We may collect information that identifies you individually, such as your first and last name, home address, e-mail address, phone number, fax number when you submit comments, questions or suggestions to our Customer Service Department.
Use of Your Personal and Non-Personal Information
Except as disclosed in this privacy policy, we do not sell, rent, lease or disclose information that identifies you individually or makes it possible for other parties to contact you directly without your consent. Unless we have your permission or are required by law, we only share your personal information with other Delaware North entities and business partners who are acting on our behalf for the uses described below. Such Delaware North entities and business partners are governed by this policy with respect to the use of this data and are bound by confidentiality agreements requiring them to protect this data. We may, however, use, sell, disclose or otherwise dispose of personal information we collect in the following circumstances:
Data integrity
Delaware North processes personal information only for the purposes for which it was collected and in accordance with this policy. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed in connection with the uses set out in this policy.
Internal Analysis and Promotions
We may use information about you for statistical, design or operational purposes such as to estimate our audience size, to measure aggregate traffic patterns and/or to and understand demographics, customer interest, purchasing and other trends among our users and customers. We may also use your personal information for the marketing and/or promotion of Delaware North, our subsidiaries and/or affiliated companies, including their products and services. We may outsource all of these tasks to third parties on a confidential basis. If you do not want to receive promotional materials from us or third parties, click here to change your preference settings.
Transaction Processing
We may use your personal information to create a convenient and easy-to-use online reservation service or shopping process that includes an online "shopping cart" that allows you to track selected products and proceed through purchase. We may also share transactional information with entities as is necessary to process credit card payments or other purchasing or delivery systems.
Legal Requirement
We may disclose personal information:
(a) to conform with the law, respond to claims or comply with legal process served on Delaware North (e.g., a lawful subpoena, warrant or court order);
(b) to enforce or apply our policies or agreements (including to initiate, render, bill and collect for amounts owed to us);
(c) to protect and defend our or our users’ rights or property, the Web Site, our employees, users or the public, including fraudulent, abusive or unlawful use of our Web Site; or
(d) if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.
Choice
Delaware North will not use or share your personal information in ways unrelated to the uses described above without first notifying you and offering a choice. We will also provide you the opportunity to opt-out at any time of certain or all contact from Delaware North. If you have any difficulty exercising your choices, please send your request to info@delawarenorth.com.
We will not share your personal information with third parties that are not acting on our behalf and governed by this policy without your permission.
Company Sale
Information collected through our Web Site is considered a trade secret of Delaware North. As the owner of such information, we may disclose or sell such information as an asset of the company in conjunction with the sale to a third party of our company or a portion of our assets.